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Turn old leads into Cash

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If you run a business in the special events industry (weddings, mitzvahs, private events, etc), then you probably get a lot of requests for information & pricing from clients interested in your services.

What do you do with those leads if they do not book you right away?

Well in my business – Pro Sound & Light Show – those leads go into my sales database and my staff keeps following up with them. At any given time, we can have HUNDREDS of potential clients on our list of leads.

In this video interview with John Young from the Disc Jockey News, I talk about how to take that list of older leads who haven’t booked yet, and turn them into cash.

Check it out!

Do you own a job, or do you own a business?

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Do you own a job, or do you own a business?

If you don’t know what the difference is… a job requires your own personal exchange of time and effort for money.

A business leverages the time and effort of employees or other assets to generate money.

If you run a photo booth company and have multiple booths, and have attendants running events so you can sit at home counting your money, then you’re well on your way to a thriving business.

If you currently own a job, and want to transition to owning a business, the key is to have well documented processes and procedures, and train employees to the lowest common denominator.

The goal is to have your product/service be fulfilled and client expectations exceeded by ANY of your staff. Your staff should be replaceable.

Now, in my business I do more than just photo booths. (We also provide DJs for events/weddings, and do live hosted DJ Trivia in bars & restaurants)

Last year my staff of 37 produced over 1700 events, and my time in the office is spent planning sales & marketing campaigns and writing policy manuals for my management team to use in hiring/training employees.

It’s quite the experience to read a raving review and write a paycheck for an employee you have never met.

What is the next step for you to take in moving towards a thriving business?